Whenever I find myself waiting on something, I pop in my air buds and try to make use of the time somehow.
Look around and you will see so many people doing the same. Walking through the grocery store, the airport, the gym. Literally everywhere!
This is fantastic news for you as an actor.
I have been sounding the proverbial alarm on this big industry change for a long time.
At first, I was telling people that it was coming.
Now, it’s here and the actors that have seized the opportunity have already made phenomenal career strides.
Here’s what the massive industry shift is and how you can use it to book more roles this year than most actors book in their entire career.
I was at the DMV and absolutely going insane. I’m a bit ADD, so waiting is not my thing!
Fortunately, I had good cell service so I was scrolling through my YouTube feed and I came to an interview with one of the highest paid and busiest actors in the industry.
While that wasn’t the strange part, I noticed something that was strange.
The video had millions more viewers than the all of the late night talk shows combined.
What’s more is that the interview was uploaded just a few days ago.
Big media is losing the attention of the public. Stick with me for a minute, because this is where you and your acting career comes in.
Also, the way in which we (the public) consume media has changed.
We are now full on into a binge culture. This is why Netflix took off and why Amazon Studios typically makes the entire season of a new show available at once.
The big mistake that the networks are making is operating in the same old format.
People are simply not tuning in every Wednesday at 8 pm anymore. Their attention span isn’t there and they move onto other things.
Consider how many things you have on your DVR that you intended to watch but never got around to.
When I discovered the show Stranger Things on Netflix, I binged on it in one sitting.
No joke!
I would have gone hungry if it wasn’t for Uber Eats.
After binging on season 1, I honestly forgot about getting into season 2 until to the trailer for season 3 was released.
This isn’t a big deal in the online world where the metrics are different, but when a majority of your live audience forgets about the show and skips an entire season, that’s when cancellations happen.
The networks are trying to shift their distribution models to catch people in the moment because of this.
That’s why they are experimenting with Facebook and other avenues.
The biggest question right now is how to bring feature films to people, because they are not going to the box office in the numbers they used to.
Don’t let the inflated numbers fool you. The reason that records keep being “smashed” every season is that the ticket prices have skyrocketed.
What has prevented the studios for going directly to the consumer is distribution contracts with the theatres.
Here’s where you and your career will really benefit.
Those agreements are valid for a handful of years and the most important ones are up for negotiation right now and the biggest points being negotiated are how the studios can stream directly to the consumers.
So what we are moving to is a hybrid model of films streaming into your living room while also being available in theatres.
This is where you come in.
See, the reason that the biggest names in the industry do the shows like I mentioned earlier isn’t simply because of the viewership of that one episode on one channel.
When people go online and find something they like, they go deep on that subject for their entire viewing session.
They watch one interview, then another, then look for blooper clips, etc. The old media does not have this and that’s why the industry is rapidly pushing their talent to online platforms. It is exponentially more powerful.
What we’re seeing is a trickle down effect where mainstream actors are making appearances on smaller online platforms.
What you need to do is position yourself so that you can swim upstream.
That’s why there’s so much cross pollination right now. Instagrammers and YouTubers are going into mainstream projects because they can bring the attention the mainstream so desperately needs.
You can ride that wave, as so many others have by creating your own vehicle for the industry to take notice of who you are and what you bring to the table.
The great thing about this model is that, the industry and the public will accept you for who you are and the old school avatar of a movie star with a giant ego that is unreachable is really starting to fade away.
So be genuine. Be real. Be you and stand for something.
That’s what the industry and your future fans want. They want someone to root for.
So as you build your platform keep this in mind.
To book more credits this year than most actors do over their entire career, all you have to do is build a small following of real fans that will support you in everything you do.
I built this so I can help you get the ball rolling and add some “legitimacy” to your journey.
This doesn’t take millions of people either. It doesn’t even take thousands!
One fan, will become two, which will turn into 6, then before you know it 6000, and then the sky is the limit!
Just be sure that your industry reputation matches your goals, because they will want support someone who is actively in the industry and doing things.
The industry decision makers will come knocking before long because someone that’s everywhere and that people are talking about, is hard to ignore.
Where most actors that try to do this go wrong is that they try emulate what they see established actors doing, but that’s not how you make a name for yourself when starting out.
So, in the next report, I’m going to give you the formula for explosive growth of your platform online and how to make Casting Directors and elite agents take notice of you and practically trip over each other while they all try to get to you first.
That’s coming up soon, but in order to be able to capitalize on that, you have to do this first so that CDs, agents, and your new fans will see that you are a force to be dealt with.
Remember, success doesn’t come to those who wait. It comes to those go after it, so get after it because I want nothing more than to…
See you at the top,
Scott