I don’t think I’m the only one that totally geeks out on seasonal retail displays! Over the last several years. It’s become a bit problematic though. 

Sometimes I wish things would just slow down a bit. When I was growing up, everything ran “on time.” 

Today, it’s like the ball drops at midnight on NYE and you walk into a store the next morning and the aisles are covered in a mix of valentine’s decorations, and “Spring is here” signage is everywhere. 

However, the entertainment industry has always been this way out of necessity. 

They start promoting the summer blockbusters heavily over the spring and carefully plan it so the anticipation hits a fever pitch by the time the film is actually released. 

For actors trying to breakthrough to the next level, remarkable acting careers can be made during this time, even if you had nothing at all to do with those summer releases. 

Here’s how… 

See, a giant portion of the industry’s profits comes from the summer season. 

Kids are out of school, people are on vacation, and are generally out spending money. During the height of summer, they move to indoor activities to battle the heat and movie ticket sales increase dramatically. 

It used to be that, studios would pump advertising money into TV and radio to generate a buzz for their releases. 

Today, it is moving to social media. 

People search for movie reviews from people they trust, they discuss online why they want to see a certain film, and post and share the trailers. 

This is what can make the summer blockbuster season the most productive time of the year for you as an actor…if you play your cards right. 

There is already a built in audience and a lot of buzz that you can hitch your wagon to, rather than trying to start from scratch and catch people’s attention. 

Don’t fight for their attention, join in the conversation and you will see people flock to you. 

Start a “coming attractions” podcast and provide commentary on the new releases. Blog about them instead if that’s more your style. 

You could even bypass that altogether and simply post your commentary on YouTube videos or Instagram videos. 

When you join the conversation about a film, you become associated with the film itself and also the industry as a whole. 

If you think that no one will want to listen to what you have to say about it, think again. 

You are an actor and that trigger’s the “insider’s bias” in people’s mind and lends more credibility to your commentary. 

When you are part of the conversation and buzz around films you will inevitably be getting more attention from Casting Directors and industry decision makers than ever before. 

They are always keeping tabs on how the projects are performing even if they didn’t have anything to do with those projects. 

This helps them pick up on trends and see what audiences are craving. 

They notice which casting decisions were a home run and which ones the audience didn’t exactly resonate with. 

You know how you sometimes watch a show or a movie and immediately know the casting was spot on, or you know that someone else may have been a better fit for a role, even though you were nowhere near being involved in the production? 

Casting Directors pick up on this too of course and there is very much a “gut feeling” they listen to when it comes to making casting decisions. 

However, remember that the entertainment business is just that: a business…and it is a big business! 

This means that they like to see charts, graphs, analytics, projections, etc. to back up the decisions being made. 

That is why it is important that you have a great social media standing and a stellar industry reputation. 

Attention begets attention, so I put this together to help you get the ball rolling on that.

The summer blockbuster season is hands down the best time to grow you platform because of that built in audience and buzz around the new releases. 

With the right strategy in place you can grow your social media status to stratospheric heights almost overnight and absolutely explode the size of your loyal fan base. 

We’ll talk more about that in the coming weeks. For now, I want you to get the ball rolling on this, improve your numbers, and make sure your industry reputation is top notch.

In the coming weeks, I will tell you step by step how to turn that attention into a lucrative and long term acting career. 

First, you need to lay the foundation so that we can build everything else on a solid footing. 

Remember that the industry runs a season ahead, so don’t let this opportunity pass. After all, you owe it to your fans and supporters to let them… 

See you at the top,
Scott