Hey! Welcome to our brand new blog, we promise to bring you great info to take your career to the next level.

In case you missed it, in my last email I shared with you the science and psychology behind castings and a key strategy straight from the William Morris Endeavour Playbook.

Fair warning, when I share this with you, two things will happen.

1. You will never look at auditioning the same again

2. You will have a “duh” why didn’t I think of that moment (because it’s that simple)

Before I get to the revelation from WME, you have to understand what’s going on during a casting.

Stick with me here. The reason you are not booking the gigs you want, is that the casting agents’ job is on the line when making a casting decision.

If they make the wrong choice and cast someone that chokes on set and the project blows up, that could be the end of their career. As you know Hollywood is very unforgiving and casting an unknown, unproven actor is a big risk to take.

With each audition, what is subconsciously going on in the back of a casting director’s mind is NOT at all about finding the best actor.

It’s about finding the actor that is the least likely to cause them to get fired and the most likely to make them look good in front of the suits.

So what does this have to do with WME? When it comes to building careers overnight and skyrocketing new actors there is no one quite like WME.