It was probably the loudest sound I have ever heard. I knew my lines, I had studied them for a week straight but all of a sudden, for 3 takes, all I could muster was a cold sweat.
Shouted the director. Let’s take 5 everyone he said as he walked over and put his cold hand on my shoulder. “Let’s go for a walk” he said
Still unable to speak, I cracked an obliging smile and off we went. Taking a lap around the lot.
I knew he was speaking but all I could catch was a few words here and there. “Big opportunity...you’re shoulder to shoulder with the big guys now...maybe you’re not cut out for this life kid, have you thought about modeling instead?...Go home.”
As quickly as it came, my chance to be on the big screen with some of the most admired people in our business disappeared.
Where did I go wrong, how did I get here? Ugh!...
I didn’t know what to do or even what to think. I curled up on the couch with a quart of Ben and Jerry’s every day for the next 4 days and cried as I binged on Netflix, longing to see myself on screen.
It was my first big audition and I landed it!
Without a single credit to my name, I freakin’ landed the gig.
It was a real one, in a real movie with real actors, a real budget (they had craft services for crying out loud!!!).
But just like that the curtain was drawn on my career, I thought. I knew I would never work again and figured I should probably pack up already and go back home to Oklahoma.
But I just couldn’t. I called my mom and told her all about it and she said “honey, I’m so proud that you landed the job to begin with and you should be proud too. Not many actors can say they landed on such a big project their first try. If you did it once, you can do it again.”
That’s when it hit me.
I had done it! I got an audition, rocked it, and landed the gig!
If I could just lather, rinse, repeat...and not choke next time, then all should be good, right?
So I started thinking of how I got there in the first place. I’m just a nice girl from Oklahoma, I didn’t cut anybody’s throat.
I talked to my acting coach and he said. “You got lucky, it doesn’t happen too often. So don’t get used to it.”
I asked my friends what they thought and they all said the same thing. “LUCK! Right place, right time.”
Well, one of them did ask me who I slept with?! Shocker: we’re no longer friends! I knew this wasn’t it and I was dead set on finding out why it happened this way. Something you should know about me. I’m not a quitter.
So, unable to get an answer, I went straight to the source. I camped outside the casting office until the casting director came out and I followed him all the way to his car, demanding that he tell me why I was cast in the first place.
“You’re cute, you’re talented enough, and you’re not on drugs.” Why else? I pressed on.
Digging into the back of his mind the light bulb went off. “Oh! You had 150,000 followers on Instagram that were really into you! I figured we would sell some movie tickets that way.”
And there it was. The answer I was looking for...
See before I left Oklahoma I spent a year and a half building up my savings and my social media following. It’s kind of the conventional wisdom these days, or so I thought.
But that was the key?
It wasn’t my talent. He said I was “talented enough,” remember?
It wasn’t my looks. I was only cute, he said.
It was my social media following! Something I had built totally on accident.
So I went searching for a way to take it to the next level, figuring this was the only way I would ever get to work again, and found that there was a way to do it all simply, quickly, and systematically.
These guys at BoostMyStar were absolute masters at it and they helped me take it to a level I never thought possible.
I begged them to please share this with everyone and so here it is. From one actor to another, I know you need every possible advantage you can get in this business.
So pay close attention to what Scott is about to share with you. Put it to work and break a leg! See you on set.
So my dear grasshopper. That’s how this all came about and it’s reason that I am putting this together for you.
I’m tired of all the acting schools and coaches out there that sell you lesson after lesson, convincing you that if you just get better then you will magically manifest the career of your dreams. We now know this isn’t true.
Look Jessica’s story may not be exactly like your own, but it’s far from the only one like this.
In this toolkit, I am bringing you some really powerful case studies on how actors and entertainers go from zero to social media hero, launching careers overnight.
You will see how “has beens” go from forgotten to everywhere.
If you simply read this all the way through and do what it says, you will have a social media following that will empower your career like nothing else in your repertoire can and it will give you an ethical but unfair advantage in every audition you go on, and you will do it almost no time flat...even if you are an absolute nobody right now.
Look, if WME’s first order of business with a new actor they sign is to beef up their social media, shouldn’t you be doing the same? Why reinvent the wheel?
Gary Vaynerchuck, social media architect to the biggest brands, sports stars and entertainers in the world has said,
“If you look at Facebook, Instagram, YouTube you have to realize that they are the next ABC, NBC, Fox. Streaming services like Amazon video and Netflix are overtaking the big studios with movies and giving them a run for their money...The way in which we experience TV and Movies is changing before your eyes. The question isn’t whether it’s going to change, the question is what are you going to do about it...”
I’m sure you’ve heard of Scooter Braun. He is the brain behind some of the biggest acts of this millennium. He’s the guy behind Arianna Grande, Justin Bieber, Psy (whoop em’ Gangham Style!), and even Usher 2.0.
He said “I signed Justin when he had 70,000 views on his YouTube channel, not 50 million. We built this together with a flip camera and one laptop. You don’t need to shoot fancy videos and have big effects. You just need authenticity. That’s what’s missing in this world and what people crave!”
Together, Scooter Braun and Justin Bieber would shoot simple videos showcasing Justin’s talent and did one thing above all else: they built a bond with the audience. No one was tuning in to see his “cool music video.” They just wanted to see what he was up to. One of Justin’s most watched videos of all time was an interview he did with a fan club @JBSource. It wasn’t even him singing. It was just him talking about stuff, being human.
“What has really propelled us to such high levels of success is that he always kept a relationship with the fan base. Justin personally responded to people on Twitter. He didn’t just send out mass messages to millions of followers. He would retweet someone just because he liked what they said. It was never strategic it was authentic.”
When you’re thinking of how you can apply this to your career, remember that you don’t need to pull out all the stops and buy fancy cameras and constantly produce short films or anything like that. All you need is to give people an opportunity to bond with you, give them something they can identify with and a message that resonates.
Chances are that by now, you know who DJ Khaled is. 6 months ago, you may not have known his name, unless you were a big fan of Trap Muzik where he is considered a super star. But even there, DJ Khaled’s star had long since faded and he hadn’t produced a hit in quite some time.
BOOM! Out of nowhere DJ Khaled was everywhere. If you turn on your TV, you will see him in ads for everything from Turbo Tax to Almond milk. What kind of sense does this make? Why would this washed up rapper be pursued for stuff like this?
You guessed it, he resurrected his career using social media! In a recent interview, DJ Khaled said, “I went on Snapchat and Instagram and realized that what everybody was looking at was inspirational stuff. Tell you the truth, at the time I needed some inspiration myself. So I started posting and people started following. What’s crazy is that white kids from middle America who never heard my music before became die hard fans. They just liked what I had to say because it was truth, realness.”
If you look at DJ Khaled’s channels you will see that he’s about much more than “hot rides and bling.” He is spreading a message of hope and instilling in his followers a sense of possibility. That is what has them wanting to see more and more of him. It’s this attention that has big brands, writing him big checks.
When you look at Roman Atwood, you might dismiss him as just another YouTube prankster...but when you consider that his channel has over 3.3 Billion views it’s no wonder that Hollywood is knocking at his door with lucrative picture deals.
The way it started is going to sound like a little bit of a broken record at this point. He started by posting sketch comedy videos and built a massive following that has brought everything from enviable multi picture deals, to apparel lines and all kinds of merchandise.
Whether or not you were a fan of the TV Show Veronica Mars, you probably heard that it made records by being the first major movie ever to be crowd funded. Such is the power of building a social media platform.
Nearly a decade after the show wrapped, fans were still so engulfed in it that they demanded a movie to tie up the loose ends left by the show’s abrupt cancellation and they spoke up with their wallets. The cast put out the challenge that “if they could raise the funds to produce the film, then they would do it.” The film was 100% funded in record time.
Here's how you build your own following in 5 simple, easy to follow steps. If you can point, click and post to social media you can do this.
- Follow your favorite actors and social media stars to see what triggers the most activity. Whatever they are posting that gets the most reactions is what you should be posting too. Maybe it’s foodie pics, fashion reviews, inspirational quotes, etc.
- Use hashtags to pull from their followers list. If they like that messaging, you can give it to them too. Most people use hashtags to follow events and discover new and relevant content. So, If #ArborDay is hot right now, that’s what you need to incorporate into your messaging too. For a strategy of what consistently works overtime, study their channels and note down which hashtags get the most activity.
- Stay active, this isn’t a do it once and forget it magic pill. It takes a little bit of work and effort on your part but do you want to be an actor or are you just playing actor? If you want a big career
you will need to build a big following, and just like you text your friends to see what’s going on, you should do this with your followers too.
Pop in just to say hi and get their opinion on stuff. “It could be something simple like, which outfit should I wear to the audition? “It might feel kind of weird at first, but the important thing is to keep at it.
- Kick it into high gear by cross pollinating. Use one social media channel to launch another. Funnel Instagram followers to YouTube and use YouTube to direct people to your blog or Facebook page.
Look at this way. This is actually based on a theory called: bouncing. The more places you “bounce” someone to, and they actually follow you to, the deeper the bond goes.
This is the reason that the actors do late night shows. If people like you, they will want to see more of you. So if you watch someone on Conan and figure out that they are cool people you would go out and have a drink with, you will probably follow them and watch their next movie or tv show.
- Give back and collaborate. If someone in your followers list is having a bad day send them a special chin up message. Do happy birthday shout outs! Make them feel special and they will love you. There is so much noise in our world today that what actually stands out more than anything else is: one human being actually giving a damn about another human being.
That’s it 5 simple steps to ignite your social media following and help shoot your career into the stratosphere. If you’re thinking it sounds too simple to work, realize that I have purposely sifted through all of the misinformation and hype out there to bring you what actually works. I have made it as simple as possible.
Remember that you don’t have to put out blockbuster shorts every week to do this. This could be as simple as a twice weekly opinion show about something you care about. Think about what that could be. Fashion? Politics (just keep it high level and classy)? Parenting? Food?
Whatever it is, you just need a medium for people to get to know you and like you. Do this for the next 30 days and then come back here and leave me a comment about how it worked out for you.
If you want to really light this on fire and pour jet fuel on your career, then check this out.
It will help you get tons more attention in a crowded marketplace even faster and help your follower count shoot up like a hockey stick instead of “slow and steady” growth.
Yeah, it’ll cost you a few bucks (literally less than having a cocktail with dinner though) and you absolutely do not need it!
The 5 step process above is more than enough to get you the results you need and it works super fast too.
Though if you want to be one of the 1/10th of 1% of actors that makes a good living and has a great career they love, working on projects that others only dream about, then this just might be for you.
Especially if you are the type that doesn’t want to wait around to be discovered “one day.”
You owe it to yourself to at least check it out. So go here now while it’s fresh on your mind.
If you are not already a subscriber be sure to subscribe in order to receive insider information reserved only for tribe members and share this page with a friend who needs to hear this too.
Talk soon, Scott