Hey! Welcome to our brand new blog, we promise to bring you great info to take your career to the next level.
In case you missed it, in my last email I shared with you the science and psychology behind castings and a key strategy straight from the William Morris Endeavour Playbook.
Fair warning, when I share this with you, two things will happen.
1. You will never look at auditioning the same again
2. You will have a “duh” why didn’t I think of that moment (because it’s that simple)
Before I get to the revelation from WME, you have to understand what’s going on during a casting.
Stick with me here. The reason you are not booking the gigs you want, is that the casting agents’ job is on the line when making a casting decision.
If they make the wrong choice and cast someone that chokes on set and the project blows up, that could be the end of their career. As you know Hollywood is very unforgiving and casting an unknown, unproven actor is a big risk to take.
With each audition, what is subconsciously going on in the back of a casting director’s mind is NOT at all about finding the best actor.
It’s about finding the actor that is the least likely to cause them to get fired and the most likely to make them look good in front of the suits.
So what does this have to do with WME? When it comes to building careers overnight and skyrocketing new actors there is no one quite like WME.
Do you want to know the number 1 thing they do when they take on a new act?
Build their social media following. This gives their new act clout in an audition. This gives them the leverage to walk into a room armed with 100,000 followers that will all be exposed to the actor’s newest project daily in new Instagram posts and Tweets.
I want to ask you to put yourself in the shoes of the casting director for a few seconds.
You have actors with similar skill sets. Both are talented enough to rock the role you are casting for. One has several credits for smaller roles and a few leads in indie projects.
The other has similar credits on their resume, they are just as talented, and they come with 100,000 followers on Instagram and Twitter.
Who are you casting?
Obviously, all things being equal, you would cast the actor with the big social following. And why wouldn’t you? This limits your risk of the project flopping because the project now comes with a built in audience.
Think about it. Why did Bethany Mota become the face of a fashion line at Aeropostale? How did she, a YouTuber, get to interview former President Obama and even land on Dancing With The Stars?
Sure, she’s cute and has a great personality that makes her very likeable and entertaining but this is also true of tens of thousands of other girls that you could line up right next to her. She was chosen for these opportunities because she came with a built in audience and now has a career that is taking off like a San Diego wild fire.
Ever heard of the tenderloins, better known as the impractical jokers? Same story, they pulled pranks on each other and strangers, posted them to YouTube and BAM! A hit show was born. Why them? Well, if you guessed it was because they had a sizable social media following you would be right!
Look, I could go on and on with the examples but I think you get the point.
So, let me ask you a question.
If you could position yourself like this and walk into an audition with a built in audience and social media following, do you think you would land more gigs? If you answered yes, then you’ll want to stay tuned and keep an eye on your inbox.
In the next few days I’m going to be releasing the Ultimate Guide To Booking Any Gig you will ever want.
It’s a toolkit that will be stuffed with information on how to build your social media following and have tens or hundreds of thousands of followers anticipating your next project, even if no one has ever heard of you yet.
Oh yeah…it will cost you nothing. Zip. Zero Dineros my friend.
It’s going to be epic so you don’t want to miss it. In it I will walk you step by step through case studies of how celebrities go from being nobody to everywhere overnight.
I promise you it will be stuffed with everything you need to go from Zero to Social Media Hero in no time flat, so that you can start booking more gigs and upgrade the jobs you are currently booking.
I’ll drop you a line when its ready in the next few days.
Talk soon,
Scott
P.S. Be sure to stay tuned in. As a member of the tribe you’ve already heard from Michael Eisner, and WME. In the toolkit, you will get insights from Scooter Braun, LA Reid and more. You don’t want to miss it these upcoming posts!